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TreadDeep with Bill Pugh, A Discussion on True North

2/27/2025

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Bill Pugh, a technologist and entrepreneur, discusses the importance of AI policy creation and violation tracking. He explains how his company, True North, uses distributed ledger technology to capture and secure data related to traffic incidents and other events. Pugh emphasizes the need for responsible data analysis and implementation to make data actionable for entities. He also highlights the significance of mentorship and networking in the tech industry, encouraging individuals to find mentors and build diverse networks. Bill shares his journey as an entrepreneur and the importance of ownership and accountability in business. And he tops it off by discussing the responsibility to invest in the future and engage across the generations.
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MATCH 2.0 Enters Demonstration and Live Testing Phase, True North supports in the MATCH 2.0 user interface

11/13/2024

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Testing next generation distributed ledger technology (DLT) for secure, accurate tracking of dual-use chemicals, detection of discrepancies, and mitigation of proliferation risks.

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Behind every chemical transfer is a story, and too often, that story includes discrepancies in reported data. The Stimson Center’s MATCH project team has completed development of an updated DLT prototype and is demonstrating to CWC National Authorities and other stakeholders how it traces these narratives and creates a clear, immutable record of each transaction, aligning records of national authorities and industry while maintaining data confidentiality, reducing risks of misreporting, and enhancing nonproliferation by enabling faster reconciliation of discrepancies in the annual reporting of chemicals covered by the Chemical Weapons Convention (CWC).
READ THE ARTICLE
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Stimson Center, DataTrails, and True North partner to develop MATCH 2.0 for Secure Chemical Trade Monitoring

6/23/2024

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“This groundbreaking partnership removes data silos and forges a unified process view – a single, trusted source of truth – that will revolutionize how government agencies operate. Knowing that your data has provenance, governance, and an immutable trust ledger is transformational in the most critical use cases” said TrueNorth CEO, Bill Pugh.
Read the Press Release
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True North Coming to a City Near you!

3/29/2024

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TrueNorth is not just a company, it is a movement. We are a community of passionate individuals who believe that technology has the power to make our cities more livable, sustainable, and equitable. We invite you to join us on this journey of discovery, as we chart a course towards a brighter future for all.

Together, let's harness the power of data, software, and AI to illuminate the path towards a better tomorrow. Serving states, cities, and utilities customers across North America.
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  • True North
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  • Media
    • Webinars
    • EVENTS
  • About Us
    • Partners
  • Contact